What We Believe In

Fabric over Fashion

We take the daily ritual of selecting what we wear very seriously. Our creative research and design process takes us back to this very important decision we make every morning. As the most straightforward fashion choices can only be made with a selection of quality clothing, what sets Straightforward apart is that we are choosing fabric and the raw materials, rather than trends, as the area where we want to excel.


Fresh From Our Design Studio

The All-Time Favorite

Superlight White Sneakers
Color: Black

On the Gram

Shop from our daily journal