What We Believe In
Fabric over Fashion
We take the daily ritual of selecting what we wear very seriously. Our creative research and design process takes us back to this very important decision we make every morning. As the most straightforward fashion choices can only be made with a selection of quality clothing, what sets Straightforward apart is that we are choosing fabric and the raw materials, rather than trends, as the area where we want to excel.

For These 4 Favorite Designs Only
Buy One, Take One Free
Fresh From Our Design Studio
The All-Time Favorite
On the Gram
Shop from our daily journal

